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POSTED 2 YEARS AGO

Earlier this summer, Invisible Children supporters around the world camped out for days on end until rescued by local media and powerful figures, hoping to raise awareness of the terrifying war in Uganda. Chicago area participants received quite a shock when they were rescued by one of the biggest people of influence in all the land - OPRAH!

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Among Oprah's viewers that day were Caroline and Olivia, teenage daughters of Maurice Marciano... head honcho of GUESS, the iconic fashion brand. After pleading with their father to help, he agreed, but on one term: it had to be THEIR project. The end result was a is a line of organic tees and tanks for men and women, launched solely for the purpose of supporting the organization. 100% of the proceeds will benefit Invisible Children.

    “We are excited to celebrate the launch event for the third collaboration between GUESS and Invisible Children,” says Maurice Marciano. “Not only am I thrilled to see the GUESS name aligned with Invisible Children, an organization dedicated to improving the quality of life for war-affected people in Northern Uganda, but it means so much to me personally that my daughters, Caroline and Olivia, came up with the initial idea to partner with this organization, and have spearheaded the partnership since its inception in 2006.”

The tees and tanks will be available on guess.com and in stores in early November, priced between $20 and $30. The men's shirt will feature the shape of Africa, with gradient text highlighting messages of love, peace and hope in the colors of the Uganda flag. The women's tank features the LOVE logo, with the "O" representing the globe. Both shirts will be manufactured by Ugandan company EDUN LIVE, who use 100% percent certified organic cotton and support sustainable socioeconomic development.

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Are you going to buy one of the shirts?

via Look To The Stars


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COMMENTS (11)
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Sinanus

Sinanus says:
POSTED 2 YEARS AGO

Great!

Jenn

Jenn says:
POSTED 2 YEARS AGO

Maybe if they sell it in Canada, yes!

Apple

Apple says:
POSTED 2 YEARS AGO

Awesome!

Amazing Its Chelsea

POSTED 2 YEARS AGO

Thats so cool :P I so hope my mom lets me buy one

Ally!

Ally! says:
POSTED 2 YEARS AGO

yay for IC! this is great :)

Elora_Is_A_Herbivore

POSTED 2 YEARS AGO

Not from guess ewww sweatshop

Victoria

Victoria says:
POSTED 2 YEARS AGO

i <3 guess + marciano :)

mindyxmassacre

POSTED 2 YEARS AGO

yess:)

mindyxmassacre

POSTED 2 YEARS AGO

yess :)

Dimitri

Dimitri says:
POSTED 2 YEARS AGO

Cool

Debbie

Debbie says:
POSTED 2 YEARS AGO

this is awesome that these girls started this campaign. i will definitely be purchasing one for my daughter and myself. keep up the good work


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