We're all for impactful ads that highlight the ramifications that come from our actions, but this gory ad that ties the cost of flying with the death of polar bears pushes the envelope. The clip shows polar bears falling from the sky to their death on a city street and informs viewers that the average European flight costs 400kg in greenhouse gases per passenger, the weight of an adult polar bear.

The mastermind behind this ad is Planet Stupid, who say they "wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they're a well understood symbol of the effect that climate change is having on the natural world."
Warning: this is not for the faint of heart.
What are your thoughts on the ad? Does it go too far or is it an effective means of emphasizing the cost of emitting greenhouse gases?













