Who are you standing up for? SU2C's newest campaign, Up2, emphasizes that the fight against cancer is 'Up2' all of us - supporters, researchers, and survivors. The extended PSA features Rashida Jones, Renée Zellweger, Rob Lowe, Josh Groban and more, set to a song by Dave Stewart featuring Joss Stone.
Up2 is also spreading awareness for a new partnership between SU2C and Comcast, a video-on-demand initiative that will help get the message out about cancer prevention and raising funds for innovative research. The collaboration allows viewers to join in the fight against cancer while enjoying content from some of the biggest stars in entertainment. Comcast viewers can access content from 60+ entertainers (such as Mariah Carey, Justin Timberlake, Alicia Keys, Lady GaGa, etc.) on SU2C's YouTube channel.
Viewers can make donations that will benefit SU2C's Dream Team researchers via the dedicated 24/7 phone line that appears in the music videos, or by visiting su2c.org/give.
Sounds like a pretty unique way to combine entertainment with propelling cancer research! If you'd like to support SU2C on SocialVibe by earning free donations, choose them as your Cause here, then start completing sponsored activities that appear in your Dashboard. The points you earn will translate into cancer research funded.
