Forever 21, the clothing store known for bringing über-cheap, up-to-the-second, high-fashion to young girls, has launched a maternity line aimed at teens.

The Forever 21 homepage

Forever 21's new maternity line
While they’ve been careful not to say that teens are the target, the first 3 stores will open in the 3 states that just happen to have the highest teen pregnancy rates: California, Arizona, and Texas.
Salon’s Sara Libby writes that while “over-reactive parents and pundits constantly point a finger of blame at any slice of pop culture that deals with teen pregnancy,” they may have a case this time.
- "The brand makes a concerted effort to court customers who can't yet drive themselves to the mall.”
Forever 21 is growing quickly and recently launched a plus-size line for young women. A maternity line seems like a natural extension, but is making an effort to reach areas with high rates of teen pregnancy unethical or just smart business?
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Via Salon













