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POSTED 2 YEARS AGO

Like the occasional Kit Kat bar? Us too. And as of today, you’ll be able to enjoy them (almost) guilt-free.

We're not talking calories here. In the latest example of Facebook users changing the world, a two-month-old social media campaign has convinced one of the world’s largest conglomerates that rainforest and wildlife destruction are no way to sell candy bars.

Kitkat links to Rainforest destruction and Orangutan Extinction

Confused? Here’s the deal. Nestlé (like most producers of processed foods, cosmetics, and household goods) purchases palm oil for products, including their famous Kit Kat bars. A key ingredient in many processed foods, palm oil also makes soap lather and was used during World War II to produce napalm (like we needed another reason to limit junk food).

To meet demands for palm oil, rainforests are being wiped out to make way for more plantations. Orangutans are endangered, primarily because of habitat loss. Their main habitat? Indonesian rainforests.

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In March, Greenpeace decided that if the Nestlés of the world refused to put up with suppliers’ destructive practices, they’d have no choice but to stop. They launched this campaign and within days, Nestlé’s Facebook page was overwhelmed with comments from outraged consumers.

Nestlé heard them loud and clear. They’ve pledged not only to stop using palm oil linked with rainforest destruction in favor of sustainable alternatives, but are going above and beyond by working with organizations like Greenpeace to make sure their packaging practices are on the up and up!

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This is a huge victory for orangutans and rainforests. Nestlé's influence is enormous; they own a slew of other large companies from Jenny Craig, Gerber, and L’Oreal, to Cheerios, Arrowhead, and PowerBar. Even your pets might use Nestlé products - they own Friskies and Purina too. Check out the full list here.

Next steps for Greenpeace? Convincing companies like Wal-mart to follow suit.

You can earn free donations for charities working to save our rainforests and endangered species by supporting The World Wildlife Fund or The Nature conservancy on SocialVibe.


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POSTED 2 YEARS AGO

Your Tuesday is about to get better. We’re welcoming a new brand to SocialVibe!
Windows Section 7 is all about the music you love.

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Earn 100 points for answering the question: “which rock star would you want to perform at your wedding?” Publish your answer to Facebook to share it with your friends and earn even more for your cause when they answer.

Want access to $7 dollar concert tix, cool digital downloads, and amazing deals on music merch? Click “become a fan” after answering the question! Just to clarify, you read that right… $7 concert tickets!! You’re welcome.


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POSTED 2 YEARS AGO

Check out this quick video from Gavin, executive director of OA Projects, and Duncan, a founder of the non-profit organization, as they thank all The Buried Life Fans on Facebook who helped them raise enough money to build a soccer camp in Uganda!


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As you're probably aware, many a SocialVibe member became Fans late last year when The Buried Life was a sponsor, so you deserve this just as much as anyone! Congrats to the guys for meeting their goal and providing kids in Northern Uganda with a peaceful way to enjoy their youth.



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POSTED 2 YEARS AGO

Drivers who want to look tough while burning through gallons upon gallons of gasoline will soon have to find another massive SUV to satisfy their needs - the Hummer brand is just days away from becoming permanently shut down. Disappointing sales numbers and an unsuccessful attempt to sell the brand to a Chinese firm are bringing manufacturing of GM's powerful vehicles to a screeching halt.

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    "We have since considered a number of possibilities for Hummer along the way and we are disappointed that the deal with Tengzhong could not be completed," said John Smith, GM's vice-president of corporate planning and alliances.

    "GM will now work closely with Hummer employees, dealers and suppliers to wind down the business in an orderly and responsible manner."

We can't say we are surprised at the brand's demise - they have long been criticized for their anti-environmentalist ways, earning dirty "how-could-you" looks from Prius drivers on the roadways.

The only way the Hummer brand will survive is if a last-minute bidder steps in with a purchase offer, and the chances of that happening are not good. Customers who want to scoop up one of the last remaining Hummers can still do so, there are still approximately 2500 Hummers on auto lots for sale.

Shall we sing Hummer a goodbye song?


via Boing Boing


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POSTED 2 YEARS AGO

There is nothing less glamorous than a ketchup packet. Especially a ketchup packet on-the-go. They're tough to open, easy to spill, and almost always a mess. H.J. Heinz Co. finally got a clue and decided the 40-year-old iconic condiment dispenser was due for an upgrade, and taking a clue from other condiment holders at fast food restaurants, unveiled a new dip-able design.

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The brand new Heinz ketchup packets allow the customer to choose between dipping or squeezing - with a pull-back lid or a tear-off tip. It also holds up to three times as much ketchup as the old packets - which will cost restaurants more per unit, but in the end will mean less packaging.

    "The packet has long been the bane of our consumers," said Dave Ciesinski, vice president of Heinz Ketchup. "The biggest complaint is there is no way to dip and eat it on-the-go."

This isn't something you see everyday, friends. This is a big moment. It's also one of those things that you look at and think "Duh, why didn't they do this sooner?" Here's to many less ketchup stains on our jeans.

via msnbc


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POSTED 2 YEARS AGO

So, you know how we've been giving you points for watching Travis McCoy's video "One At A Time" for Staying Alive and uploading pictures of yourselves holding signs with lyrics on it, and telling you how your photos will appear on MTV's jumbotron in Times Square, NY in front of thousands of people? Well, today we've got proof. Check out these glorious photos of SocialVibe members on MTV's digital billboard in Times Square!

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By the way, if you think this is good, just wait until you see the video. Coming soon. It's here! Check it out below!



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So incredible! Do you see yourself?! A huge thank you to all of you who uploaded a photo in support of Staying Alive.


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POSTED 2 YEARS AGO

Apple fans and tech lovers around the world are staring intently at their computers getting the latest updates about the newest product to come out of the great and powerful Apple machine - the iPad. The iPad is the long-awaited touch-screen tablet device that is something in between an iPhone and a laptop.

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CEO Steve Jobs and other Apple execs are currently on stage revealing information about the device as we speak. Among the features that have been revealed are a built in browser, mail, photos, calender, maps, and a music player that is something "between an iPhone and regular iTunes."

To get streaming updates about the features as they are announced, view the live blog feed at Gizmodo.

Apple is calling the iPad "so much more intimate than a laptop. So much more capable than a smartphone." What do you think - do you think it'll become the next big thing?


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POSTED 2 YEARS AGO

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Fact: In 2006, the average American used 167 disposable water bottles, but only recycled 38. Have you made an effort to reduce your plastic waste for the good of your local and global community and those you share it with? Why not share that pledge with the whole world? Surfrider Foundation recently partnered up with Brita FilterForGood to get the message out about reducing plastic waste to ensure healthier water for people and animals around the world.

In addition to donating $100,000 to fund Surfrider's projects to clean up oceans and beaches, they've also launched an online pledge where you can publicly promise to give up your wasteful ways and promise to think green and global. Click here to sign the pledge now!

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To help you in your new reduced-plastic lifestyle, you might need a reusable water bottle to replace those countless plastic bottles that are clogging up our environment. FilterForGood designed a variety of different BPA-free reusable water bottles that are not only perfect for your daily use, but are only about $10 each! That is a steal, my friends. Check them out here. We think these would make a mighty fine Earth Day 2010 gift for your friends.


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